To make a quick buck, many SEO agencies are trying to rob honest businesses of their money fraudulently. Surprisingly, companies that deal with search engine optimization receive unsolicited calls and emails abundantly, claiming quick traffic to your website. While in reality, it takes at least a week or month to see any meaningful outcome from even the most reputable SEO agency. This latency gives SEO fraudsters a reason to defraud innocent businesses. By the time you realize you have been tricked, the SEO fraudsters go far away with the money you willingly paid them.

 

We had a chance to discuss the matter of SEO fraud with Faisal Abidi, who has co-founded a tech-oriented venture, namely RNF Technologies, with an overview to provide seamless marketing and technical services to its clients. In our discussion with the marketing expert Faisal, we understand how SEO frauds work and what can be done to avoid them in the future. This article incorporates an in-depth analysis of distinguishing fraud and actual SEO work for your convenience. Let’s dive in!

 

What Is Not The Definition Of SEO

Each company that deals with digital marketing knows what SEO is– a long-term digital marketing strategy structured as per Google’s best practices compliance. But only a few companies understand what SEO is not! Let the truth be told: SEO can be anything but a quick fix, as it takes weeks and even months for a genuine SEO to yield potential results. There are no shortcuts in SEO, and it is an ongoing strategy that requires several working hours with extraordinary efforts to get a website rank on top. 

Faisal Abidi takes a dig at SEO fraud and provides a keynote to the readers: SEO can never be one and done, meaning that you won’t be able to cherish the top rank on a website if you sit back and watch it for a longer time, you need to provide your constant effort and ideas for it to retain its position at the top. 

Yes, there can be several rules and regulations that SEO practices must abide by, but it shouldn’t be misunderstood as rocket science. SEO is predicated on the grounds of search engine algorithms, but these algorithms tend to change more often, which requires a change in the dynamic as well.

Spotting SEO Frauds

Now that you have enough information about what an SEO is not or can never be, there are a few red flags that, as per Faisal Abidi and his diligent team at Phonato Studios, a game development arm of RNF Technologies, are crucial to know if you look forward to hiring an agency or a freelancer to manage your SEO deals:

• Be wary of the fast turnarounds as, by now, know that a well-executed SEO can take weeks and months to yield remarkable outcomes.
• No one knows how Google’s algorithm works, so consider it a red flag if an agency or a freelancer claims that they have insider strings or knowledge.
• Watch out for outlandish claims and guarantees; for instance, if someone offers you a #1 ranking in a week or so, be ready to say a big NO to them.

Are you still brushing up on your SEO knowledge? If yes, distinguishing between a fake SEO and a genuine one can be difficult for you. Faisal Abidi shares that to catch such fraud, you need to know some technicalities of SEO, as many fraudsters try to make a sale by showing off an outdated technique that would do nothing but drop the rank of your website.

Final Words

Although there is no industry standard price for SEO services, every trustworthy business will gladly and readily provide you with a cost estimate based on your unique requirements. If a potential SEO partner is evasive or imprecise about pricing, it may be a symptom of exploitation and future artificially increased expenses. Similarly, every single agency worth working with will be prepared to give you a portfolio or a list of references you can get in touch with whenever you like. Be on the lookout for such SEO fraudsters!