With email marketing gaining its popularity back among people, businesses are investing more in sending emails. To be specific, personalized emails are on the rise. Even though there is an increase in social media and other messaging platforms, 64% of B2B marketers agree that email marketing is an effective marketing strategy to accomplish business goals. With so many people investing in email marketing, people have always been concerned about getting their emails spammed. 

Genuine businesses lose their reputation and money if their emails reach the spam folder. To avoid such situations, we talked to Faisal Abidi, RNF Technologies, and asked him to share a few tips to prevent emails from landing in the customer’s spam folder. Faisal Abidi, a serial entrepreneur who has spent 12+ years providing creative and tech solutions globally, also leads the product development arm of RNF Technologies, Phonato Studios. 

Ways To identify Emails As Spam, Shares Faisal Abidi, RNF Technologies

As discussed by RNF Technologies’ Faisal Abidi, let’s dive into a few ways to prevent your email from reaching the client’s spam folder. Internet Service Providers have a series of checks to track the spammers. One way is by spam traps, which are emails meant to catch hold of spam email addresses and mark them as spam, underlines Phonato Studios’ Faisal Abidi. 

The second way is by spam filters, a program that scrutinizes emails. In case of spammy words, or poor language, it doesn’t allow the email to reach the sender’s inbox.   

Faisal Abidi, RNF Technologies Suggests Ways To Prevent Emails From Getting Spammed

• Personalize Your Emails

The foremost thing to consider while drafting an email is to direct it to your client. Don’t send numerous emails with standard content for all the recipients with a random email address. First, ensure a valid and professional email address for yourself as a sender. Secondly, address it to the concerned person. Make them feel like you wrote it for them and not just anyone. Research reveals that recipients are more likely to open an email from a genuine sender than just random organizations, sharing RNF Technologies’ Faisal Abidi. Create your professional email address on a reliable email service provider which won’t make you look like a spam sender. 

• Test Your Email Address

There is software available online to check the reliability and status of your email address. So, before sending an email, test the quality of the email. The scores can help in improving your deliverables. 

• Stay Updated With Anti-Spam Law

Staying updated with the latest spam filter technology, practices of ISP, and anti-spam law. It is of great importance when drafting emails for your users. Although it’s a time-taking task, it will be worthwhile, ensures Faisal Abidi, Phonato Studios. 

• Take Care Of the Email Content

The most important thing to remember before sending an email is the quality of the content. Quality content matters the most while drafting an email, so let’s learn about the critical points highlighted by Faisal Abidi, Phonato Studios. 

• Avoid using uppercase letters in your email. It appears the sender is shouting at the recipient and thus avoids reading it or even marks it as spam, says RNF Technologies’ Faisal Abidi. 
• Including scammy words like free, best price, cash, and many more in your subject line can get your email to the recipient’s junk folder. These words trigger spam filters and thus mark your email as spam. 
• Although you’re providing your best services and products to the recipient, don’t over-promise them. Some senders try to use fake promises to get noticed and fail to deliver, which encourages users to mark them as spam. 

These are a few ways to save your emails from getting into the junk folder. So, while drafting your next email, keep these suggested tips of RNF Technologies’ Faisal Abidi in mind and prevent getting scammed.